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World No Tobacco Day 2021
Tobacco use is the greatest single source of preventable death and disease worldwide—responsible for 8 million deaths each year.
To mark World No Tobacco Day on May 31, 2021, Vital Strategies and
partners launched new campaigns and initiatives to echo the World Health
Organization’s commitment to encourage quitting as well as to build support for policies, such as smoke–free environments and tobacco tax
increases, and to keep the industry out of tobacco control legislation.
Introducing TERM in India
Vital Strategies launched a new platform, The Tobacco Enforcement and Reporting Movement
(TERM), a real–time dashboard that regularly monitors and tracks online tobacco marketing in India. TERM’s monthly situation reports will
serve as a technical assistance tool for governments and civil society seeking to restrict tobacco marketing. From March 16 to April 15 alone, 890 examples of
tobacco marketing were noted. Vital Strategies is pleased to launch TERM in India, with Indonesia and countries in Latin America to follow.
Tobacco Marketing Targeting Youth in Indonesia
With the rise of internet use during COVID–19, youth are spending more time online, where tobacco marketing is rampant. Vital Strategies conducted
a first–of–its–kind study with 2,000+ adolescents in Indonesia aged 13–15 years. The study found that most adolescents regularly
see and hear tobacco marketing on Facebook, YouTube, Instagram and TikTok—strengthening the need for tobacco regulations to protect youth.
Read our data brief to learn more insights from this study.
Committing To Action: Campaigns Launched in 8 Countries for World No Tobacco Day to Encourage Quitting and Support Policies that Save Lives
Vital Strategies launched campaigns in eight countries to bolster the World Health Organization’s commitment to encourage quitting by building support for healthy policies,
such as smoke-free environments. In India, “When You Quit,” communicates the
harms of tobacco use and the importance of cessation. Read the blog.
Jose´ Luis Castro, President and CEO, on World No Tobacco Day:
We’re committed to ensuring everyone, everywhere, is protected by a strong public health system. That includes protection from the harms of tobacco and
the tobacco industry.
WHO Recognizes Vital Strategies Team and Partners with World No Tobacco Day Award:
Vital Strategies celebrates the accomplishments of our partners and colleagues including
Princess Dina Mired, Vital Strategies’ Special Envoy for Noncommunicable Diseases and Tuba Durgut, Vice President of the Health, Family, Labour
and Social Affairs Commission of Turkey’s Grand National Assembly. Read the release.
About Vital Strategies’ work in tobacco control:
Vital Strategies works globally and in more than 40 countries to support the adoption of proven policies to reduce tobacco use. Our global team of experts use policy,
advocacy and strategic communication to help governments adopt lifesaving, public health “best buys” such as comprehensive smoke–free laws and high tobacco
taxes. Our evidence–based media campaigns have been seen by more than 2 billion people around the world. We partner with American Cancer Society to
produce The Tobacco Atlas, the most comprehensive report on the evolving global tobacco epidemic, and
support production of WHO’s MPOWER reports. Vital Strategies is a main partner in the $1 billion Bloomberg Initiative to Reduce Tobacco Use and a partner in the
global tobacco industry watchdog, Stopping Tobacco Organizations and Products (STOP).